Revenue-Ready Marketing, From Day One.
You don’t need another strategy document. You need a senior operator who’s launched products across North America, the Middle East, and India, and knows where B2B pipelines actually break. AI-powered execution. Zero onboarding lag.
Strategic Marketing Leadership Without the Full-Time Overhead.
As your TotalCMO, I step in as an hands-on fractional partner to align your product, sales, and marketing teams, leveraging AI smartly to deliver in weeks what typically takes months.
Marketecture & Positioning
Translating complex technical solutions into market-ready messaging that ensures consistency and improves MQL-to-SQL conversion.
GenAI-Powered GTM Strategy
Utilizing cutting-edge AI tools to personalize reach-outs, automate content, and optimize lead processing for high efficiency.
Customer Advocacy and Branding
Strengthening customer marketing, advocacy, and install base revenue, along with elevating brand awareness and improving analyst relations.
Success in Numbers
Strategic Leadership with Measurable Results
Revenue Impact
- Product and GTM strategies to deliver 3X growth
- Marketing team-led sourcing 88% of new business
- Scaling international business for an $10M+ in new streams
Pipeline Impact
- “Jobs-to-be-done” initiatives for 20+% in customer pipeline
- ICP and person definition for 17% growth in lead to opportunity
- Personalized value messaging for 10% jump in top of the funnel
Brand Impact
- 50% increase in customer advocacy
- 105% customer retention and +39 NPS score
- 22% improvement in share of voice in the US market
Driving Transformation for a Regional Solution Leader
Currently serving as a fractional CMO for a premier UAE-based engineering and IT solution provider.
Refreshing brand identity, establishing a digital-first lead generation engine, and equipping sales teams with high-impact battle cards to win in a competitive Middle Eastern and Indian markets.
“We have grown organically in the last 30 years. This year, we wanted professional marketing help to grow faster and stronger. Working closely with our sales and solutions teams, Hemant has already made a huge impact in accelerating our branding, demand generation, and customer success initiatives.”
Managing Partner, 30-year-old Engineering & IT Solutions firm, UAE
Meet Your TotalCMO
30 Years of Growth. Three Continents. One Mission.
I believe that high-growth B2B software companies require experienced executive leadership and agile execution. As a Fractional CMO, I offer the strategic skills of a full-time marketing expert along with the speed of a specialized consultant.
My experience spans over 30 years in marketing, focusing on global product launches and GTM initiatives for major companies. I’ve worked with industry leaders like Model N, Absorb Software, Newgen Software, Plex Systems, and Sage Software.
I have always focused on creating measurable business impact through clear market positioning and frameworks, whether working on proven B2B SaaS platforms or enhancing demand generation for growth-stage companies.
Hemant Makhija
My Global Edge
I offer a unique, borderless perspective for companies looking to scale across North America, the Middle East, and India/APAC.
The Indian Roots: Deep cultural and business ties as an Indian OCI holder.
The US Perspective: Decades of experience in the world’s most competitive SaaS market as a US Citizen.
The Dubai Hub: Currently based in the UAE, providing local fractional leadership for regional engineering and tech solution providers.
You Already Know Something’s Wrong.
Let’s Fix It!
-
The pipeline doesn’t lie. Neither do I. One conversation — no agenda, no deck. Just thirty years of knowing exactly what needs to change, and how fast it can.
Thank you for reaching out
Or call me:
+1-925-237-1431 | +971-55-682-4031 | +91-799-942-2322 (WhatsApp)
hemant.makhija@totalcmo.com | totalcmoconsulting@gmail.com
TotalCMO Consulting 